RSR
Mobilized
Retail Systems Research Goes Mobile
6.3.2011
Bluetrain Mobile—winner of Mobile Monday Boston's Best Mobile Startup—announces the launch of a mobile website for Retail Systems Research (RSR). The website will allow users to access information about RSR from the convenience of their mobile devices without the hassle of zooming or dealing with pages that don't work on mobile browsers. Websites optimized for mobile devices have become increasingly important in capturing new business opportunities. In fact, global mobile traffic grew 260% in 2010, nearly tripling for the third year in a row. The website can be viewed at www.retailsystemsresearch.com on iPhone and Android devices.
RSR provides cutting edge business and technology insight for the retail industry. As a thought leader in the industry, RSR decided to create a mobile website that will enable users to access key research, news, and information about the company anywhere, anytime. RSR also plans to incorporate QR codes into upcoming presentations, enabling conference attendees to conveniently link to the RSR mobile website.
"We tell retailers all the time that they need to be where their customers are. Well, so do we," said Nikki Baird, managing partner at RSR Research. "We're particularly excited about the opportunity to do some mobile-specific things with our content, to really take advantage of a mobile-optimized platform. When our clients and subscribers want to look for our content on their mobile phones, we'll be there."
Steffan Berelowitz, Bluetrain Mobile’s Conductor and CEO said, "mobile searches rose 500% in the last year according to Michael Slinger, Director of Mobile in the America’s at Google. It’s clear that there's a strong demand for mobile websites and we’re excited that Retail Systems Research chose Bluetrain Mobile to build their mobile website."
About Retail Systems Research
RSR provides insight into business and technology challenges facing the retail industry ecosystem along with thought leadership and advice on navigating these challenges for specific companies and the industry at large. Through their proven methodology, RSR delivers retail research that independent retailers and vendors can’t provide, and allows them to accumulate and codify benchmark data and identify industry issues along with information that retail practitioners need in order to improve their business.
About Bluetrain Mobile
Bluetrain Mobile enables customers to easily create and manage mobile websites that are optimized for smartphones, including iPhone and Android devices. Marketers use Bluetrain Mobile to deliver the best mobile experience to their users, including mobile-friendly design and navigation, fast smartphone load times, and customized content tailored for a mobile audience. Visit Bluetrain Mobile at http://www.bluetrainmobile.com for more information.
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