FutureM Launches on Mobile

9.12.2011

FutureM, the community-driven event experience starting today (through Friday, September 16th) in Boston proudly announces the launch of its cutting-edge mobile website.

"What better way to highlight the future of marketing and technology in Massachusetts, than with providing a smartphone-optimized mobile website from a Cambridge-based company?" said Debi Kleiman, President of MITX, the organization driving the FutureM event.

The mobile website, built on the platform developed by Bluetrain Mobile, is tailored to the audience of thousands of visitors who will be attending FutureM events during the week. "Because we will not be handing out printed materials for this community-driven event, we will be directing attendees to visit our mobile website when they are on the go and looking for event information, or information about where to stay and where to socialize", Kleiman added.

Steffan Berelowitz, the CEO and ‘Conductor’ of Bluetrain Mobile adds, "We are so excited to be powering the mobile site for this event. FutureM and MITX have brought together a great forum to learn about marketing and technology innovation, and there's no better way to showcase innovation than by having a cutting edge mobile web site. The FutureM mobile site will enable people to quickly and easily browse and locate scheduled events, link to the Twitter stream, and learn more about sponsors and partners. Out of town attendees will be able to learn about local attractions."

Visit www.futurem.org on your mobile device to experience the mobile optimized site and to learn more about FutureM.

About FutureM

MITX's FutureM is an intellectual marketing mash-up: a five-day long offering of events, discussions and parties throughout the Greater Boston area. FutureM brings the community together to contemplate and celebrate the future of marketing, and Massachusetts' role in helping to realize it. Community enabled, multi-format and multi-location, it has become the national showcase for the leading marketing thinkers and doers. From the MITX Opening Night Kick-Off on September 12th to the closing ceremonies at the end of the week, marketing and technology practitioners from around the world will come together to discover what's new and debate what's next in marketing. Learn more at http://futurem.org.

About MITX

Established in 1996, MITX - the Massachusetts Innovation & Technology Exchange - is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. The creator of FutureM, MITX is located in Cambridge, Mass. For more information, visit http://www.mitx.org.

About Bluetrain Mobile

Bluetrain Mobile enables customers to easily create and manage mobile websites that are optimized for smartphones, including iPhone and Android devices. Marketers use Bluetrain Mobile to deliver the best mobile experience to their users, including mobile-friendly design and navigation, fast smartphone load times, and customized content tailored for a mobile audience. Visit Bluetrain Mobile at http://www.bluetrainmobile.com for more information.

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