Bluetrain Mobile | Mobile Marketing Engine | Mobile CMS

In Transit Blog


Would You Give Up Chocolate Instead of Your Smartphone?

by Mike Mai

22
Apr
2011

chocolate Would You Give Up Chocolate Instead of Your Smartphone?
Google recently released a really cool motion graphic piece showing some interesting stats about mobile. From the people Google surveyed, many said they would give up high heels, cable TV, or chocolate just to keep using smartphones. Giving up chocolate? Now that’s something I didn’t know. The following stats are highlights from the video.

  • 81% browse the internet using a smartphone
  • 22% use a smartphone while reading the newspaper
  • 79% use a smartphone to help with shopping
  • 74% make a purchase based on a smartphone search
  • 82% notice mobile ads
  • 79% of top advertisers don’t have a mobile optimized website

I’m surprised about the last one, 79% is pretty high. It’s becoming more and more important to build a good mobile web experience for your customers, is your business mobile yet? Watch the embedded video below and tell us what you think.


About the Author

Mike Mai operates the train of creative thoughts at Bluetrain Mobile. He loves web, mobile and social media. Language skills include Mandarin, Cantonese, and HTML5.
@mikemai2awesome


Bluetrain Mobile

Mobilize your website.