Posts Tagged “strategy”
This Week in Mobile: Mobile Hits Emerging Markets (and Your Car)
by Kristen Leathers on June 14, 2013
From Apple’s Developer Conference (#WWDC) to reports from IDC, it was another busy and exciting week for mobile. The abundance of multi-screen marketing is taking the world by storm and one thing is clear: creating a mobile experience for the sake of having a mobile experience no longer flies. Organizations need to provide a seamless and simple experience for their users – whether that be on their smartphones, tablets, or even in their cars.
The Challenges and Opportunities of Mobile Marketing: This Week in Mobile
by Kristen Leathers on May 24, 2013
As you know, we’re completely dialed in to the future of mobile, and this week, we focused our Mobile Roundup on the hot topic of marketing in a multi-screen world. Read on for more info on the unique and exciting opportunities (and challenges) that come along with mobile marketing.
Exploring Responsive Web Design: An Interview with Genuine Interactive’s VP of Technology
by Nate Teplow on May 16, 2013
Responsive web design (RWD) is a hot topic in the world of web design and development, and for good reason. With new web-connected devices being introduced into the market every month, continuously changing the game for web marketers, it’s clear that responsive design and responsive practices are where web development is headed. No other methods have shown as much promise at solving these cross-device web issues, and so far, the leaders at the forefront of RWD are interactive agencies, in-house teams of advanced CSS and HTML coders, and a handful of influential responsive pioneers.
All Aboard Bluetrain Mobile: A New Journey Begins
by Steffan Berelowitz on April 23, 2013
To our customers, investors, and friends, today is a really exciting day at Bluetrain Mobile and I have several announcements to share:
The History of Smartphones & The Rise of HTML5 – This Week in Mobile
by Caitlin Edwards on April 12, 2013
I know we’re in the business of helping marketers build brilliant mobile websites, but you can’t surf the mobile web without the right hardware! Our theme for this week’s mobile roundup is indisputably The Smartphone, from its glorious history to what’s happening in the world of handsets today.
Mobile Search Conversions, Web Page Size & Mobile Ad Spend – This Week in Mobile
by Caitlin Edwards on March 15, 2013
It’s been a week of extremes in the mobile world – mobile ad spend is skyrocketing, webpages are pushing their weight limits, and mobile searchers are racing to the checkout lanes. So hold on to your hats, folks, and let’s dive in…
Managing Your Brand Experience in a Multi-Screen World
by Nate Teplow on March 7, 2013
Screens. Screens. Screens. You’re in front of one now. You were most likely using a different screen earlier today, and you’ll most likely switch to another screen later today. And maybe back to this one. Then over to another. In fact, a recent study by Google says that 90% of our media interactions are screen-based (TV, Desktop/Laptop, Tablet or Smartphone devices).
Mobile-Aware Marketing Culture, Tech Predictions & Apple’s iWatch: This Week in Mobile
by Caitlin Edwards on February 22, 2013
Monday, February 18th
Tech Predictions for 2013: It’s All About Mobile by Claire Cain Miller for The New York Times
Quotable
“The mobile transition is happening astonishingly quickly. Last year, smartphone penetration crossed 50 percent for the first time, led by Android phones. People spend 63 percent of their time online on desktop computers and 37 percent on mobile devices, including smartphones and tablets, according to comScore.”
Tapping Mobile Markets, 2013 Predictions, and Smartphone Sales: This Week in Mobile
by Caitlin Edwards on February 15, 2013
Happy Friday, mobile fanatics! We hope you had an excellent Valentine’s Day – did you happen to buy flowers for your sweetheart on a smartphone? In any case, we’ll get you up to speed on the week that was in mobile.
Should I Create a Tablet Version of My Website?
by Nate Teplow on February 14, 2013
A question we’ve been hearing more and more frequently is what to do about tablet users, and where they should fit into an organization’s overall web strategy.
On any given day, we are asked:
“Should I direct tablet users to my mobile site or my desktop site?”
“Should I create a tablet-specific site?”
“How do I handle micro-tablets?”
