It’s been a week of extremes in the mobile world – mobile ad spend is skyrocketing, webpages are pushing their weight limits, and mobile searchers are racing to the checkout lanes. So hold on to your hats, folks, and let’s dive in… Read more
Screens. Screens. Screens. You’re in front of one now. You were most likely using a different screen earlier today, and you’ll most likely switch to another screen later today. And maybe back to this one. Then over to another. In fact, a recent study by Google says that 90% of our media interactions are screen-based (TV, Desktop/Laptop, Tablet or Smartphone devices). Read more
A question we’ve been hearing more and more frequently is what to do about tablet users, and where they should fit into an organization’s overall web strategy.
On any given day, we are asked:
“Should I direct tablet users to my mobile site or my desktop site?” “Should I create a tablet-specific site?” “How do I handle micro-tablets?” Read more
You remember Halloween as a kid. Forget tiptoeing from house to house out of fear. No, you’re booking it from door to door trying to snatch up as much candy as possible before it’s gone, or at least before the good stuff runs out. Yes, you appreciate the standard Reese’s cups and fun size versions of every candy known to man, but every few houses you win big. I’m talking King Size Snickers, King Size Butterfingers. The real deal. You’re on cloud nine, until the unthinkable happens. An apple? Really? Who wants an apple on Halloween? Raisins? Please…I’m not waiting around for this. Read more
It’s 2012, a Presidential election year, and we’ve taken a look at the candidates’ campaigns from a different perspective—the mobile perspective. Specifically, we’ve examined how each candidate is capitalizing on smartphones as a way to reach their target voters. Both candidates share an awareness of the importance of being mobile, however, as we dig a little deeper, we find that the differences in the two candidates’ approaches represent an ongoing debate taking place over the mobile web. Read more
We’re tackling some real crowd pleasers this week, including augmented reality and infographics (who doesn’t love a good infographic?). Even better, Kentar Worldpanel ComTech answers your burning questions about smartphone size – is bigger really better? (Hint: Yes.)
A few months ago, I was rocketing around the mobile web with Google’s brand new Chrome browser for Android and iOS devices. Chrome was sleek, new, and fast. It wasn’t until I got to a page with a slider image that things went downhill. It was so simple— all I had to do was swipe my finger across the screen to use the slider– kid’s stuff. But as soon as I did, the page up and flew off my screen! Google, in its considerable genius, made it so that swiping sideways means you want to switch browser tabs. I found that if I moved my finger fast enough, but not too fast, I could operate the slider while still being careful not to arouse Chrome’s suspicion. Despite the hassle, I thought it was pretty cool. To me, this is an interesting scenario that underscores exactly why we at Bluetrain Mobile are so excited about mobile: The mobile web is just getting started. With so much room to grow, the mobile web is fascinating. Why? Because it’s constantly evolving. Read more
Apple’s Retina Display has been around for a while now, but with the inclusion of the high-res display on both tablets and laptops, it’s clear that Retina is here to stay. As a mobile web designer, I’ve been trying to tackle the issue of Retina for some time now, and so I’d like to provide a little insight into one of the challenges I feel it presents. Read more
In our latest episode of Now Boarding, we sit down with Bluetrain’s “Emergency UX Mechanic”, Ryan Boye, to discuss mobile design best practices and where the future of mobile design is headed. Read more
It’s probably safe to say that if you’ve found this article, you are likely in the process of researching the best way to take your website mobile. Let me help out by summarizing the top three choices available: Read more