Posts Tagged “mobile web”
This Week in Mobile: Mobile Hits Emerging Markets (and Your Car)
by Kristen Leathers on June 14, 2013
From Apple’s Developer Conference (#WWDC) to reports from IDC, it was another busy and exciting week for mobile. The abundance of multi-screen marketing is taking the world by storm and one thing is clear: creating a mobile experience for the sake of having a mobile experience no longer flies. Organizations need to provide a seamless and simple experience for their users – whether that be on their smartphones, tablets, or even in their cars.
This Week in Mobile: Mobile Marketing Makes its Mark & the Rise of Tablets
by Kristen Leathers on May 31, 2013
Though it was a short week (Happy belated Memorial Day!), we were pleased to see significant coverage indicative of the rapid growth of mobile marketing. Through survey results pointing to the importance of maintaining customers via mobile-friendly websites, reports on the transcendence of tablets, and announcements of big name brands like The Boston Globe taking the responsive route, it’s clear that mobile marketing is now, more than ever, crucial to business success.
The Challenges and Opportunities of Mobile Marketing: This Week in Mobile
by Kristen Leathers on May 24, 2013
As you know, we’re completely dialed in to the future of mobile, and this week, we focused our Mobile Roundup on the hot topic of marketing in a multi-screen world. Read on for more info on the unique and exciting opportunities (and challenges) that come along with mobile marketing.
The Future of Mobile Marketing – This Week in Mobile
by Kristen Leathers on May 17, 2013
Happy Friday, everyone! Our theme for this week’s Mobile Roundup is the future of mobile. Read on to find out what we’re excited to see in the months and years ahead.
Monday, May 13
AT&T exec: Analytics will move mobile spend forward by Lauren Johnson for Mobile Marketer
Exploring Responsive Web Design: An Interview with Genuine Interactive’s VP of Technology
by Nate Teplow on May 16, 2013
Responsive web design (RWD) is a hot topic in the world of web design and development, and for good reason. With new web-connected devices being introduced into the market every month, continuously changing the game for web marketers, it’s clear that responsive design and responsive practices are where web development is headed. No other methods have shown as much promise at solving these cross-device web issues, and so far, the leaders at the forefront of RWD are interactive agencies, in-house teams of advanced CSS and HTML coders, and a handful of influential responsive pioneers.
Summer 2013′s Biggest Smartphone Rumors – This Week in Mobile
by Caitlin Edwards on May 3, 2013
With the onset of summer comes a flurry of exciting mobile announcements, so we’re dedicating today’s edition of This Week in Mobile to smartphone rumors! If you’ve been paying close attention to the tech blogs, many of this may already be old news; for those of you just tuning in, get ready for a glimpse into this year’s upcoming tech!
All Aboard Bluetrain Mobile: A New Journey Begins
by Steffan Berelowitz on April 23, 2013
To our customers, investors, and friends, today is a really exciting day at Bluetrain Mobile and I have several announcements to share:
The History of Smartphones & The Rise of HTML5 – This Week in Mobile
by Caitlin Edwards on April 12, 2013
I know we’re in the business of helping marketers build brilliant mobile websites, but you can’t surf the mobile web without the right hardware! Our theme for this week’s mobile roundup is indisputably The Smartphone, from its glorious history to what’s happening in the world of handsets today.
Mobile Search Conversions, Web Page Size & Mobile Ad Spend – This Week in Mobile
by Caitlin Edwards on March 15, 2013
It’s been a week of extremes in the mobile world – mobile ad spend is skyrocketing, webpages are pushing their weight limits, and mobile searchers are racing to the checkout lanes. So hold on to your hats, folks, and let’s dive in…
Managing Your Brand Experience in a Multi-Screen World
by Nate Teplow on March 7, 2013
Screens. Screens. Screens. You’re in front of one now. You were most likely using a different screen earlier today, and you’ll most likely switch to another screen later today. And maybe back to this one. Then over to another. In fact, a recent study by Google says that 90% of our media interactions are screen-based (TV, Desktop/Laptop, Tablet or Smartphone devices).
