Posts Tagged “Copywriting”
by Nate Teplow on March 7, 2013
Screens. Screens. Screens. You’re in front of one now. You were most likely using a different screen earlier today, and you’ll most likely switch to another screen later today. And maybe back to this one. Then over to another. In fact, a recent study by Google says that 90% of our media interactions are screen-based (TV, Desktop/Laptop, Tablet or Smartphone devices).
by Caitlin Edwards on January 21, 2013
British author Neil Gaiman once said, “Being a writer is a peculiar sort of job. It’s always you versus a blank page, and often the page wins.” Well, I personally believe that facing a 40+ page website filled with content and images –and choosing what you bring to mobile and what you leave to desktop– can be equally intimidating.
by Caitlin Edwards on December 7, 2012
No doubt you’ve already heard marketing’s newest buzzword, “Mobile First”, but do you really know what it means and how it impacts your brand?
by Caitlin Edwards on August 8, 2012
Until recently, mobile websites were the attention-vying kid sisters of the internet. While their older desktop siblings were carefully designed, groomed, and touted around the digital awards circuit like glittering Miss America runners-up, the mobile sites were left scrounging for recognition. But like all good diamond-in-the-rough stories, over the past few years these under-appreciated sites have quietly grown into full-fledged beauty queens in their own right.
by Alec Sibilia on June 26, 2012
As a designer, working with marketers can be… well, kind of a pain. But you’re not all bad. In fact, working with a great marketer can really turn out some amazing products. So don’t look at your designer simply as someone who’s there to give your website a nice polished look. They know how to cater to your users, and shape users’ reactions as well as their course of action. Ultimately, a good designer should be able to seamlessly convey your company’s vision to your users. Great things can happen when marketers and designers work in unison.
by Tim Macchi on June 21, 2012
When building out a mobile website, it’s important to pay attention to the details. If you’re in the process of building out a mobile site, make sure you take these 5 best practices into consideration. Already have a mobile website? Make sure you aren’t missing any of the following steps – it could be costing you precious visits.
by Jeremy Schwab on May 9, 2012
Whether you are inviting alumni to a lecture by a famed marine biologist or alerting prospective students to upcoming admissions deadlines, as a college administrator you need to be able to reach your audience wherever they are. As more and more students, prospective students, and alumni turn to their smartphones for daily web searching, this means creating a mobile-optimized website that gets them the content they need while on the go.
by Laurissa Gulich on April 19, 2012
In the rowing world, they say it takes 1,000 repetitions of the same motion before it can be engrained in your muscle memory, learning something new and enforcing old bits of information with each stroke. Repetition is, in essence, the mother of skill. The same could be said in the realm of mobile marketing. How many different mobile sites must you visit before you can be considered an expert in a certain field? I’ve just visited and navigated through thirty. Does that make me an expert? We’ll see.