Posts Tagged “Copywriting”
Managing Your Brand Experience in a Multi-Screen World
by Nate Teplow on March 7, 2013
Screens. Screens. Screens. You’re in front of one now. You were most likely using a different screen earlier today, and you’ll most likely switch to another screen later today. And maybe back to this one. Then over to another. In fact, a recent study by Google says that 90% of our media interactions are screen-based (TV, Desktop/Laptop, Tablet or Smartphone devices).
5 Things to Consider Before Taking Your Website Mobile
by Caitlin Edwards on January 21, 2013
British author Neil Gaiman once said, “Being a writer is a peculiar sort of job. It’s always you versus a blank page, and often the page wins.” Well, I personally believe that facing a 40+ page website filled with content and images –and choosing what you bring to mobile and what you leave to desktop– can be equally intimidating.
Mobile First: An Interview with Mike Mai, Chief Creative Mechanic
by Caitlin Edwards on December 7, 2012
No doubt you’ve already heard marketing’s newest buzzword, “Mobile First”, but do you really know what it means and how it impacts your brand?
For today’s In Transit interview, I sat down with Mike Mai, Bluetrain Mobile’s Chief Creative Mechanic, to answer some important questions about Mobile First for marketers and designers.
Mobile Shop of Horrors
by Laurissa Gulich on October 31, 2012
You remember Halloween as a kid. Forget tiptoeing from house to house out of fear. No, you’re booking it from door to door trying to snatch up as much candy as possible before it’s gone, or at least before the good stuff runs out. Yes, you appreciate the standard Reese’s cups and fun size versions of every candy known to man, but every few houses you win big. I’m talking King Size Snickers, King Size Butterfingers. The real deal. You’re on cloud nine, until the unthinkable happens. An apple? Really? Who wants an apple on Halloween? Raisins? Please…I’m not waiting around for this.
5 Tips for Creating a Truly Optimized Mobile Web Experience
by Nate Teplow on October 26, 2012
The mobile web gives people a whole new channel to connect with your company, and establishing a mobile presence has become increasingly important for businesses across all industries. As a marketer, you’ve spent the time and effort to ensure that your desktop website is targeted, branded, and provides the best user experience, and the same should be done for your mobile website.
5 Ways Mobile Sites Are Upstaging Their Desktop Counterparts
by Caitlin Edwards on August 8, 2012
Until recently, mobile websites were the attention-vying kid sisters of the internet. While their older desktop siblings were carefully designed, groomed, and touted around the digital awards circuit like glittering Miss America runners-up, the mobile sites were left scrounging for recognition. But like all good diamond-in-the-rough stories, over the past few years these under-appreciated sites have quietly grown into full-fledged beauty queens in their own right.
Marketers + Mobile Designers = A Better Mobile Experience
by Alec Sibilia on June 26, 2012
As a designer, working with marketers can be… well, kind of a pain. But you’re not all bad. In fact, working with a great marketer can really turn out some amazing products. So don’t look at your designer simply as someone who’s there to give your website a nice polished look. They know how to cater to your users, and shape users’ reactions as well as their course of action. Ultimately, a good designer should be able to seamlessly convey your company’s vision to your users. Great things can happen when marketers and designers work in unison.
5 Mobile Website Best Practices
by Tim Macchi on June 21, 2012
When building out a mobile website, it’s important to pay attention to the details. If you’re in the process of building out a mobile site, make sure you take these 5 best practices into consideration. Already have a mobile website? Make sure you aren’t missing any of the following steps – it could be costing you precious visits.
Take Your College’s Website Mobile in 5 Easy Steps
by Jeremy Schwab on May 9, 2012
Whether you are inviting alumni to a lecture by a famed marine biologist or alerting prospective students to upcoming admissions deadlines, as a college administrator you need to be able to reach your audience wherever they are. As more and more students, prospective students, and alumni turn to their smartphones for daily web searching, this means creating a mobile-optimized website that gets them the content they need while on the go.
The 4 Surprises of My Mobile College Search
by Laurissa Gulich on April 19, 2012
In the rowing world, they say it takes 1,000 repetitions of the same motion before it can be engrained in your muscle memory, learning something new and enforcing old bits of information with each stroke. Repetition is, in essence, the mother of skill. The same could be said in the realm of mobile marketing. How many different mobile sites must you visit before you can be considered an expert in a certain field? I’ve just visited and navigated through thirty. Does that make me an expert? We’ll see.
