We are in the midst of a mobile revolution. Smartphones enable us to connect to the world, and each other, in ways that have never before been possible. Seeing that we’re in this new era of communication, we thought we’d ask the question, “What if the rest of history had access to smartphones?” Here’s what we came up with:
If you want to see the latest, coolest, shiniest, most exciting technology in the world, and you can’t get into DARPA headquarters, your best bet is to attend the Consumer Electronics Show (CES) in Las Vegas. I spent a week in the desert and brought back some exciting news from the frontlines of the tech battleground that I’m excited to share with you today.
Your business has gone mobile and you have built yourself a beautiful mobile website, but wait, you are still using the same email campaign template you have been using for years? Well, that is just NOT cool. If you pride yourself in being mobile friendly, then it is time to give your email campaigns that extra mobile flare.
While having a mobile website is a critical tool for marketers, it is just as critical to maximize your investment by driving relevant search traffic to that site. Mobile SEO is a tactic that everyone is rushing to master, hoping to capture potential customers while they are searching from the palm of their hand.
If you recently ran your website through Mobile Grader, you may have been surprised to find a lower score than you were expecting. But don’t worry!
Believe it or not, there’s a good chance you shouldn’t be aiming for a score above 80. Unless you’re looking to achieve the spartan, content-less perfection of Google’s homepage, your grade may be right where you need it to be.
Hybrid Mobile Website
Responsive Design
In Brief
The Rolls Royce of mobile websites, these things will polish your shoes in the morning and serve you tea! It comes with a price — some responsive design could cost about as much as a small country and will take 9 months to a year to develop. In some cases, you have to rebuild the desktop website from scratch to fit this responsive technique.
Mobile Website Templates
We were thrilled when The Pulse Network asked to interview our VP of Marketing, Andy Komack, about the recent launch of Mobile Grader. Not only are we excited to get the word out about this great new tool, we’re especially curious to see how marketers will use Mobile Grader to make changes and improvements to their mobile websites.
Transcoding
In Brief
If you really liked aluminum siding in the 1970′s then this is for you! You get to put a mobile facade on your otherwise non-mobile friendly website. The only problem is that if you make any structural changes to your house, you may break your facade and have to reapply the siding. This means that if you make any structural changes to your website, your mobile website may break.
