We’ve been working hard here at Bluetrain Mobile, and take great pride in what we do (we love mobile!). With all that we’ve accomplished the past few months (see our Mobile Monday MIT Showcase Award), we wanted to take time out to highlight a few of our clients’ sites as examples of great mobile websites.

This first “What We Like About…” post features Retail Systems Research, a research leader that delivers data-driven insights, practical recommendations, and visionary thought leadership to the retail industry.

We invite you to follow along on your iPhone or Android smartphone using the following URL: http://www.retailsystemsresearch.com

Back Story

Retail Systems Research (RSR) is a Florida-based analyst firm that provides cutting edge business and technology insight for the retail industry. As a thought leader in the industry, RSR understood the importance of being mobile, and knew that in order to stay on the cutting edge of their research, they had to be on the cutting edge of the most relevant technologies. After learning about Bluetrain Mobile, they knew it was the perfect solution to keep them ahead of their industry and be more accessible to their clients.

Fresh Content

The retail industry moves fast, and RSR’s clients need to make decisions quickly. The research that RSR provides is critical to decisions made within the retail industry, and with people more frequently conducting business and finding solutions on their smartphones, RSR knew their research had to be in the mobile space as well.

Content is frequently updated by the analysts at RSR, to reflect the latest hot topics in the retail industry.  The fresh content is tied in to regular email marketing campaigns that RSR delivers, allowing recipients to click from email to mobile-friendly email landing pages.

Clean, Branded Mobile Home Page Design

With updated and relevant content the focus of the mobile website, RSR chose to have buttons linking directly to the Research Reports and Newsletter featured on the home page, allowing viewers to access these pages directly without having to navigate the menu. Our platform is incredibly versatile and can support many different creative styles. Our clients have unique branding and needs, and the RSR home page is just one example of how specific goals can be carried out and made effective due to the flexibility of our platform.

Intuitive, Nested Navigation

RSR has a rich repository of content and information about the company and its research. To give mobile users quick access to the content that is most meaningful to them, RSR used the Bluetrain Mobile content management system to quickly and easily create a navigational structure that points users in the right direction – quickly!

What do you think about the RSR mobile site? Let’s hear it.

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