Archive for the “Strategy” category
Take Your College’s Website Mobile in 5 Easy Steps
by Jeremy Schwab on May 9, 2012
Whether you are inviting alumni to a lecture by a famed marine biologist or alerting prospective students to upcoming admissions deadlines, as a college administrator you need to be able to reach your audience wherever they are. As more and more students, prospective students, and alumni turn to their smartphones for daily web searching, this means creating a mobile-optimized website that gets them the content they need while on the go.
It’s Not Them, It’s You: 7 Common Mobile Website Mistakes
by Caitlin Edwards on May 4, 2012
It’s hard out there for brands. Everyone else is wooing users on mobile devices with fancy HTML5 sites and mobile apps, so you figure it’s time to put yourself out there. It’s time to build a mobile website and get a piece of the action!
The 4 Surprises of My Mobile College Search
by Laurissa Gulich on April 19, 2012
In the rowing world, they say it takes 1,000 repetitions of the same motion before it can be engrained in your muscle memory, learning something new and enforcing old bits of information with each stroke. Repetition is, in essence, the mother of skill. The same could be said in the realm of mobile marketing. How many different mobile sites must you visit before you can be considered an expert in a certain field? I’ve just visited and navigated through thirty. Does that make me an expert? We’ll see.
4 Strategies To Make Your Hospital’s Mobile Website Stand Out
by Jeremy Schwab on March 27, 2012
Recent statistics show that those looking for doctors, hospitals, or general medical information are turning to their smartphones and other mobile devices in droves to find what they need.
5 Tips for Mobile Copywriting: Twice the Impact, 1/12 the Space
by Caitlin Edwards on February 15, 2012
When it comes to transferring content from your desktop website to your mobile site, it’s not always a “cut and paste” solution. Your mobile audience behaves differently than people accessing your website from computers at work or home; they’re often in a rush, and unwilling to scroll through paragraphs of text on small smartphone screens.
Beyond the Grade: Putting Your Mobile Grader Score in Context
by Caitlin Edwards on January 16, 2012
If you recently ran your website through Mobile Grader, you may have been surprised to find a lower score than you were expecting. But don’t worry!
Believe it or not, there’s a good chance you shouldn’t be aiming for a score above 80. Unless you’re looking to achieve the spartan, content-less perfection of Google’s homepage, your grade may be right where you need it to be.
How to Build a Mobile Website, Part 4: Mobile Website Templates
by Steffan Berelowitz on January 3, 2012
Mobile Website Templates
Engaging A Mobile Audience: Our ideaLaunch Webinar
by Caitlin Edwards on December 1, 2011
Thanks to everyone who attended our first ideaLaunch webinar yesterday! We enjoyed hearing all of the questions and comments from participants, and the Twitter reactions were fantastic (#ideaLaunch29). We hope to keep the conversation going by posting Steffan’s full presentation here on our blog:
13 Must-Follow Mobile Influencers
by Kaitlin Maud on November 14, 2011
As mobile technology moves to the forefront of our digital experience, it is important to stay tapped in to thought leaders who not only share industry news, but make it. We’ve compiled a list of 13 must-follow influencers that includes marketers, technologists, and entrepreneurs, and why they’re leading the way in mobile.
7 QR Code Campaigns to Make You Jealous
by Caitlin Edwards on November 7, 2011
Whether you’ve been a QR evangelist since the beginning, or you’re just jumping on the mobile marketing bandwagon now, chances are you’ve seen your fair share of these little black-and-white Easter eggs printed on magazine ads, sidewalk posters, and business cards. More often than not, the prize at the end of the smartphone hunt is a coupon or a YouTube commercial – far from inspiring.
