Archive for the “Marketing” category
Take Your College’s Website Mobile in 5 Easy Steps
by Jeremy Schwab on May 9, 2012
Whether you are inviting alumni to a lecture by a famed marine biologist or alerting prospective students to upcoming admissions deadlines, as a college administrator you need to be able to reach your audience wherever they are. As more and more students, prospective students, and alumni turn to their smartphones for daily web searching, this means creating a mobile-optimized website that gets them the content they need while on the go.
It’s Not Them, It’s You: 7 Common Mobile Website Mistakes
by Caitlin Edwards on May 4, 2012
It’s hard out there for brands. Everyone else is wooing users on mobile devices with fancy HTML5 sites and mobile apps, so you figure it’s time to put yourself out there. It’s time to build a mobile website and get a piece of the action!
The 4 Surprises of My Mobile College Search
by Laurissa Gulich on April 19, 2012
In the rowing world, they say it takes 1,000 repetitions of the same motion before it can be engrained in your muscle memory, learning something new and enforcing old bits of information with each stroke. Repetition is, in essence, the mother of skill. The same could be said in the realm of mobile marketing. How many different mobile sites must you visit before you can be considered an expert in a certain field? I’ve just visited and navigated through thirty. Does that make me an expert? We’ll see.
The Must-Read List of Mobile Marketing Blogs
by Kaitlin Maud on April 3, 2012
Ever feel like it’s too overwhelming to keep up with the ever-evolving mobile marketing industry? We hear you. It’s tough staying on the bleeding edge of mobile, so we compiled this list of blogs from our Mobile Marketing Map to help you stay up to date on the latest industry trends. Add these sites to your RSS feed and sound incredibly well-informed at your next conference.
4 Strategies To Make Your Hospital’s Mobile Website Stand Out
by Jeremy Schwab on March 27, 2012
Recent statistics show that those looking for doctors, hospitals, or general medical information are turning to their smartphones and other mobile devices in droves to find what they need.
Meet the Mobile Analysts
by Kaitlin Maud on March 14, 2012
Here on In Transit, we decided to take a deeper look at the more than 150 resources included in our Mobile Marketing Map. Our first stop will be Mobile Analysts, the real faces of the evolving mobile industry who serve as the go-to gurus when it comes to data analysis and identifying mobile trends.
5 Tips for Mobile Copywriting: Twice the Impact, 1/12 the Space
by Caitlin Edwards on February 15, 2012
When it comes to transferring content from your desktop website to your mobile site, it’s not always a “cut and paste” solution. Your mobile audience behaves differently than people accessing your website from computers at work or home; they’re often in a rush, and unwilling to scroll through paragraphs of text on small smartphone screens.
7 Tips for Creating Mobile Friendly Email Campaigns
by Mike Mai on February 2, 2012
Your business has gone mobile and you have built yourself a beautiful mobile website, but wait, you are still using the same email campaign template you have been using for years? Well, that is just NOT cool. If you pride yourself in being mobile friendly, then it is time to give your email campaigns that extra mobile flare.
Beyond the Grade: Putting Your Mobile Grader Score in Context
by Caitlin Edwards on January 16, 2012
If you recently ran your website through Mobile Grader, you may have been surprised to find a lower score than you were expecting. But don’t worry!
Believe it or not, there’s a good chance you shouldn’t be aiming for a score above 80. Unless you’re looking to achieve the spartan, content-less perfection of Google’s homepage, your grade may be right where you need it to be.
How to Build a Mobile Website, Part 6: Hybrid Mobile Website
by Steffan Berelowitz on January 10, 2012
Hybrid Mobile Website
