Archive for the “Design” category
Take Your College’s Website Mobile in 5 Easy Steps
by Jeremy Schwab on May 9, 2012

Whether you are inviting alumni to a lecture by a famed marine biologist or alerting prospective students to upcoming admissions deadlines, as a college administrator you need to be able to reach your audience wherever they are. As more and more students, prospective students, and alumni turn to their smartphones for daily web searching, this means creating a mobile-optimized website that gets them the content they need while on the go.
7 Tips for Creating Mobile Friendly Email Campaigns
by Mike Mai on February 2, 2012

Your business has gone mobile and you have built yourself a beautiful mobile website, but wait, you are still using the same email campaign template you have been using for years? Well, that is just NOT cool. If you pride yourself in being mobile friendly, then it is time to give your email campaigns that extra mobile flare.
Mobile Web Design Case Study: What We Like About Northeastern College of Business Administration
by Andy Komack on September 13, 2011

In our last profile of “What We Like About…” a specific Bluetrain Mobile customer’s mobile website, we highlighted Retail Systems Research. This time we’re going to take a closer look at “What We Like About” the Northeastern College of Business Administration mobile website that we created and host. You can view their mobile version & traditional website, and if you are visiting the traditional site from an iPhone smartphone, you will automatically be directed to the mobile version. (Android and all other major smartphone operating systems coming shortly!).
10 Future Smartphones That Will Change Our World
by Nate Teplow on August 22, 2011

You think your brand new smartphone is the coolest, fastest and most advanced piece of technology on the market, but you haven’t seen anything yet! Keep in mind that new devices are released everyday, and it won’t be long until your phone becomes a thing of the past.
Effective Mobile Landing Page Design
by Mike Mai on June 14, 2011

Get ready for the good, the bad, and the ugly in mobile advertising! In our previous blog post, our Conductor and CEO Steffan Berelowitz provided some insights on mobile landing page best practices. I hope you found that helpful! This week, I am showing you examples of mobile landing pages that I have encountered—some are right on track, some are slightly derailed, and some are just train wrecks.
Choosing Fonts for Your Mobile Website
by Mike Mai on May 17, 2011

So you are building your first mobile website for your business and you have a kick-ass design from your designer. You are ready to go build out this thing but there’s one slight problem—your designer used some fancy schmancy non-web-safe fonts throughout the whole design. By slight problem, I actually meant the worst nightmare for developers. How do you prevent this from happening? You should first educate your designer on choosing fonts compatible for the mobile web.
Designing for the Small Mobile Screen
by Mike Mai on April 5, 2011
One of the first questions that comes up while designing a mobile website is “How in the world do I transform what I see on a big desktop screen to a tiny mobile screen?” To achieve this, you need some awesome design skills and artistic sense, but more importantly, you need to get your facts straight and know all the various screen resolutions of the latest mobile devices. Knowing the screen sizes while designing will help you tremendously. So, let us break it down for you.



