As our engine keeps firing on all cylinders, Bluetrain Mobile is proud to announce the launch of two new mobile websites, Retail Systems Research (RSR) and Winter, Wyman. These sites are now available to all iPhone and Android smartphone users, allowing them to access a mobile optimized website that is easy to navigate and requires no zooming to read the text and find links. Mobile websites have become increasingly important in capturing new business opportunities. In fact, global mobile traffic grew 260% in 2010, nearly tripling for the third year in a row. Our team worked hard with each organization to get these sites up and running, and we are confident that the success of the launches are only signs of good things to come for both of the mobile websites, their respective companies and Bluetrain Mobile.

Retail Systems Research

Retail Systems Research is a Florida-based analyst firm that provides cutting edge business and technology insight for the retail industry. As a thought leader in the industry, RSR decided to create a mobile website that will enable users to access key research, news, and information about the company anywhere, anytime. RSR also plans to incorporate QR codes in upcoming presentations, enabling conference attendees to conveniently link to the RSR mobile website.

“We tell retailers all the time that they need to be where their customers are. Well, so do we,” said Nikki Baird, managing partner at RSR. “We’re particularly excited about the opportunity to do some mobile-specific things with our content, to really take advantage of a mobile-optimized platform. When our clients and subscribers want to look for our content on their mobile phones, we’ll be there.”

The Winter, Wyman Companies

As one of the largest staffing agencies in New England, Winter, Wyman helps connect well-qualified job seekers to recruiters and companies of all different sizes. The firm serves a wide range of industries including a strong concentration of technology companies whose employees and employers are increasingly on the go. The full launch of the Winter, Wyman mobile website will consist of two phases. The first phase, which was just launched, allows users to learn more about the company’s services and areas of expertise, as well as browse featured articles. The second phase, which will be launched later this year, will incorporate the ability to search for jobs and find recruiters through the mobile website.

Our Take

Bluetrain Mobile is thrilled to have two more mobile websites go live, especially for such prominent, well-established companies within their respective industries. We hope that the success of these websites will only add to the growing demand for a mobile strategy. “According to Michael Slinger, Director of Mobile in the America’s at Google, mobile searches rose 500% in the last year,” said Steffan Berelowitz, our Conductor and CEO here at Bluetrain Mobile. “It’s clear that there’s a strong demand for mobile websites and we’re excited that Retail Systems Research and Winter, Wyman chose Bluetrain Mobile to build their mobile websites.”

Future Travels

As these newly launched websites begin their journey into the mobile world, we have high hopes that they will help their respective organizations stay on the cutting edge of technology, reach their clients through a rapidly growing channel of communication, and gain new customers with this innovative marketing tool. At Bluetrain Mobile, we understand the importance of a mobile strategy, and are very excited to announce the launch of these two new mobile websites to our fans, followers, clients and all those who are interested in creating a mobile website. To see these websites in action, visit them on your smartphone at www.retailsystemsresearch.com and www.winterwyman.com.