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In Transit Blog


The Ins & Outs of Mobile Website Navigation

by Caitlin Edwards on June 28, 2012

Mobile Website Navigation

Take your average web surfer (let’s call him Frank), and drop him onto any desktop website in the world – doesn’t matter the language or the topic – and 9 times out of 10, I bet you Frank will know where to look on the page for website navigation. Why? Because Frank has been conditioned over years of web browsing to understand 1) What a navigation bar or sidebar looks like, and 2) Where to look for it.

Marketers + Mobile Designers = A Better Mobile Experience

by Alec Sibilia on June 26, 2012

Marketers Mobile Designers Mobile Website Experience

As a designer, working with marketers can be… well, kind of a pain. But you’re not all bad. In fact, working with a great marketer can really turn out some amazing products. So don’t look at your designer simply as someone who’s there to give your website a nice polished look. They know how to cater to your users, and shape users’ reactions as well as their course of action. Ultimately, a good designer should be able to seamlessly convey your company’s vision to your users. Great things can happen when marketers and designers work in unison.

5 Mobile Website Best Practices

by Tim Macchi on June 21, 2012

Target Smartphones Mobile Website Best Practices

When building out a mobile website, it’s important to pay attention to the details. If you’re in the process of building out a mobile site, make sure you take these 5 best practices into consideration. Already have a mobile website? Make sure you aren’t missing any of the following steps – it could be costing you precious visits.

m. or .mobi? Choosing Your Mobile Address

by Caitlin Edwards on June 5, 2012

m. subdomain vs .mobi mobile website address

So you’ve decided to build a mobile-optimized website – Congratulations! You’re one step closer to taking advantage of marketing’s fastest-growing channel. Now it’s time to decide where this new mobile site is going to live.

Now Boarding: Mobile Design Tips

by Caitlin Edwards on June 1, 2012

Mobile Website Design Tips

In our latest episode of Now Boarding, we sit down with Bluetrain’s “Emergency UX Mechanic”, Ryan Boye, to discuss mobile design best practices and where the future of mobile design is headed.



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