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In Transit Blog


Are Your Customers Mobile? How To Use Google Analytics To See The Data

by Andy Komack on July 28, 2011

Our tagline is “Your customers are mobile. Are you?” Here’s one way to determine the answer to that question…

Google Analytics makes it very easy to take a peek at whether or not visitors to your website are coming from mobile devices.

QR Codes Are Useful, And Taste Good Too!

by Nate Teplow on July 20, 2011

I attended a conference the other week, where I met Jose Duarte, owner of one of Boston’s up and coming restaurants, Taranta. Jose had the brilliant idea of creating an edible QR code (as also written about on BostInnovation).

One of Taranta Restaurant’s tasty desserts, complete with an edible mobile QR code!

BlueTrain Mobile is Proud to Announce Successful Departures

by Andy Komack on July 12, 2011


As our engine keeps firing on all cylinders, Bluetrain Mobile is proud to announce the launch of two new mobile websites, Retail Systems Research (RSR) and Winter, Wyman. These sites are now available to all iPhone and Android smartphone users, allowing them to access a mobile optimized website that is easy to navigate and requires no zooming to read the text and find links. Mobile websites have become increasingly important in capturing new business opportunities. In fact, global mobile traffic grew 260% in 2010, nearly tripling for the third year in a row. Our team worked hard with each organization to get these sites up and running, and we are confident that the success of the launches are only signs of good things to come for both of the mobile websites, their respective companies and Bluetrain Mobile.

BlueTrain Mobile Presents at Ad Club Edge Conference

by Mike Mai on July 12, 2011

Just a few weeks ago, Bluetrain Mobile got the exciting opportunity to present at the Edge Conference, an annual meeting for marketers and technology experts hosted by the Ad Club of Boston. Our Conductor and CEO, Steffan Berelowitz, was able to share some of his knowledge about mobile websites and how more planning goes into them than you might think. Check out our video of Steffan’s presentation of Bluetrain Mobile, our brand story and how our platform makes it easy to build a mobile website optimized for the world’s latest smartphones.



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