by Steffan Berelowitz on June 29, 2011
If you plan on constructing a mobile website, you might think it’s as easy as pointing an electromagnetic shrink ray at your desktop website! In reality, it’s a lot more complicated than that. In fact, it can be very difficult to create a mobile website that looks good and works on multiple smartphones, you have to rethink the structure and design of your desktop website.
by Mike Mai on June 14, 2011
Get ready for the good, the bad, and the ugly in mobile advertising! In our previous blog post, our Conductor and CEO Steffan Berelowitz provided some insights on mobile landing page best practices. I hope you found that helpful! This week, I am showing you examples of mobile landing pages that I have encountered—some are right on track, some are slightly derailed, and some are just train wrecks.
by Steffan Berelowitz on June 3, 2011
In a world where millions of consumers are using smartphones, there is an enormous opportunity for advertisers and marketers who can adapt ahead of their competition. The new big thing in advertising is mobile, and mobile campaigns need mobile landing pages (in addition to full mobile websites). For those of you who aren’t sure what a mobile landing page is, it is the page you are first brought to when clicking on an ad on your mobile device. Landing pages can make all the difference between engaging a customer or turning them off from your brand, and therefore they must work on the latest smartphones including iPhone and Android.