Mobilization of the Workplace: 3 Infographics About the Impact of Mobile on Business
by Nate Teplow
2012
In our search to keep constantly updated on the latest trends in mobile, we often come across infographics that are full of data and that tell a compelling story. Of course, we also find plenty of infographics that are not as helpful. When we find useful infographics, we like to share them with our readers.
When it comes to transferring content from your desktop website to your mobile site, it’s not always a “cut and paste” solution. Your mobile audience behaves differently than people accessing your website from computers at work or home; they’re often in a rush, and unwilling to scroll through paragraphs of text on small smartphone screens.
We are in the midst of a mobile revolution. Smartphones enable us to connect to the world, and each other, in ways that have never before been possible. Seeing that we’re in this new era of communication, we thought we’d ask the question, “What if the rest of history had access to smartphones?” Here’s what we came up with:
If you want to see the latest, coolest, shiniest, most exciting technology in the world, and you can’t get into DARPA headquarters, your best bet is to attend the Consumer Electronics Show (CES) in Las Vegas. I spent a week in the desert and brought back some exciting news from the frontlines of the tech battleground that I’m excited to share with you today.
Your business has gone mobile and you have built yourself a beautiful mobile website, but wait, you are still using the same email campaign template you have been using for years? Well, that is just NOT cool. If you pride yourself in being mobile friendly, then it is time to give your email campaigns that extra mobile flare.
While having a mobile website is a critical tool for marketers, it is just as critical to maximize your investment by driving relevant search traffic to that site. Mobile SEO is a tactic that everyone is rushing to master, hoping to capture potential customers while they are searching from the palm of their hand.
If you recently ran your website through Mobile Grader, you may have been surprised to find a lower score than you were expecting. But don’t worry!
Believe it or not, there’s a good chance you shouldn’t be aiming for a score above 80. Unless you’re looking to achieve the spartan, content-less perfection of Google’s homepage, your grade may be right where you need it to be.
Hybrid Mobile Website
Responsive Design
In Brief
The Rolls Royce of mobile websites, these things will polish your shoes in the morning and serve you tea! It comes with a price — some responsive design could cost about as much as a small country and will take 9 months to a year to develop. In some cases, you have to rebuild the desktop website from scratch to fit this responsive technique.
How to Build a Mobile Website, Part 4: DIY Template-Driven Mobile CMS
by Steffan Berelowitz
2012
DIY Template-driven CMS
