From Apple’s Developer Conference (#WWDC) to reports from IDC, it was another busy and exciting week for mobile. The abundance of multi-screen marketing is taking the world by storm and one thing is clear: creating a mobile experience for the sake of having a mobile experience no longer flies. Organizations need to provide a seamless and simple experience for their users – whether that be on their smartphones, tablets, or even in their cars.
This Week in Mobile: Mobile Marketing Explodes as Advertisers & Small Businesses Jump on Board
by Kristen Leathers
2013
We had another exciting week in mobile, with new reports that advertisers and small businesses alike are hopping on the mobile marketing train. With fresh activity continuing the trend toward responsive design—backed by the fact that mobile spending continues to soar—we can’t wait to see newer technologies, like local-mobile marketing, become standard.
Note: This is a (mostly) spoiler-free article!
This Week in Mobile: Mobile Marketing Makes its Mark & the Rise of Tablets
by Kristen Leathers
2013
Though it was a short week (Happy belated Memorial Day!), we were pleased to see significant coverage indicative of the rapid growth of mobile marketing. Through survey results pointing to the importance of maintaining customers via mobile-friendly websites, reports on the transcendence of tablets, and announcements of big name brands like The Boston Globe taking the responsive route, it’s clear that mobile marketing is now, more than ever, crucial to business success.
The Challenges and Opportunities of Mobile Marketing: This Week in Mobile
by Kristen Leathers
2013
As you know, we’re completely dialed in to the future of mobile, and this week, we focused our Mobile Roundup on the hot topic of marketing in a multi-screen world. Read on for more info on the unique and exciting opportunities (and challenges) that come along with mobile marketing.
Happy Friday, everyone! Our theme for this week’s Mobile Roundup is the future of mobile. Read on to find out what we’re excited to see in the months and years ahead.
Monday, May 13
AT&T exec: Analytics will move mobile spend forward by Lauren Johnson for Mobile Marketer
Exploring Responsive Web Design: An Interview with Genuine Interactive’s VP of Technology
by Nate Teplow
2013
Responsive web design (RWD) is a hot topic in the world of web design and development, and for good reason. With new web-connected devices being introduced into the market every month, continuously changing the game for web marketers, it’s clear that responsive design and responsive practices are where web development is headed. No other methods have shown as much promise at solving these cross-device web issues, and so far, the leaders at the forefront of RWD are interactive agencies, in-house teams of advanced CSS and HTML coders, and a handful of influential responsive pioneers.
With the onset of summer comes a flurry of exciting mobile announcements, so we’re dedicating today’s edition of This Week in Mobile to smartphone rumors! If you’ve been paying close attention to the tech blogs, many of this may already be old news; for those of you just tuning in, get ready for a glimpse into this year’s upcoming tech!
To our customers, investors, and friends, today is a really exciting day at Bluetrain Mobile and I have several announcements to share:
I know we’re in the business of helping marketers build brilliant mobile websites, but you can’t surf the mobile web without the right hardware! Our theme for this week’s mobile roundup is indisputably The Smartphone, from its glorious history to what’s happening in the world of handsets today.
