Are you feeling that your mobile website is too plain? Do you want to add some flair to it? Well, embedding videos would be one way to achieve that (assuming that your videos are awesome and engaging). Now let’s take a look at a few ways to embed videos on a mobile website. What follows will be pure techie talk. You’ve been warned.
1869. The final spike. “East and West: Completion of the Great Line Spanning the Continent.” This message brought to you by …the train. A shovel of coal in, steam out. Moving forward. The American dream.
Whether you are inviting alumni to a lecture by a famed marine biologist or alerting prospective students to upcoming admissions deadlines, as a college administrator you need to be able to reach your audience wherever they are. As more and more students, prospective students, and alumni turn to their smartphones for daily web searching, this means creating a mobile-optimized website that gets them the content they need while on the go.
It’s hard out there for brands. Everyone else is wooing users on mobile devices with fancy HTML5 sites and mobile apps, so you figure it’s time to put yourself out there. It’s time to build a mobile website and get a piece of the action!
In the rowing world, they say it takes 1,000 repetitions of the same motion before it can be engrained in your muscle memory, learning something new and enforcing old bits of information with each stroke. Repetition is, in essence, the mother of skill. The same could be said in the realm of mobile marketing. How many different mobile sites must you visit before you can be considered an expert in a certain field? I’ve just visited and navigated through thirty. Does that make me an expert? We’ll see.
Ever feel like it’s too overwhelming to keep up with the ever-evolving mobile marketing industry? We hear you. It’s tough staying on the bleeding edge of mobile, so we compiled this list of blogs from our Mobile Marketing Map to help you stay up to date on the latest industry trends. Add these sites to your RSS feed and sound incredibly well-informed at your next conference.
Recent statistics show that those looking for doctors, hospitals, or general medical information are turning to their smartphones and other mobile devices in droves to find what they need.
While this post sounds like the beginning of a sci-fi thriller, I think we can assume we’re safe from any sort of machine takeover…at least in the near future. All kidding aside, smartphones can do some pretty cool things these days, and their capabilities are changing so quickly, it’s almost impossible to keep up. Even though this article will most likely be outdated by next week, here are some ways that smartphones are becoming more like, and in some cases even smarter than, human beings.
Here on In Transit, we decided to take a deeper look at the more than 150 resources included in our Mobile Marketing Map. Our first stop will be Mobile Analysts, the real faces of the evolving mobile industry who serve as the go-to gurus when it comes to data analysis and identifying mobile trends.
When it comes to transferring content from your desktop website to your mobile site, it’s not always a “cut and paste” solution. Your mobile audience behaves differently than people accessing your website from computers at work or home; they’re often in a rush, and unwilling to scroll through paragraphs of text on small smartphone screens.
